Leslie knows how to set the creative vision for brands and businesses in hypergrowth, build and lead high-performing teams, and create emotional connections with consumers.” We have a real opportunity to create and build not just our own brand, but the entire category through greater awareness, approachability and accessibility. “The plant-based meat category is in its infancy and despite our growth, most of the country still hasn’t heard of us. “Leslie is the proven creative marketing powerhouse that we need to bring our products and promise to the masses,” said Impossible Foods CEO, Peter McGuinness. Chief Creative Officer for Ogilvy and also Young and Rubicam, respectively, leading large cross-functional creative teams whose charter was to build brands and drive demand. creative and experience design teams, she created award-winning, brand-defining experiences for clients across all industries, from food to entertainment, surfacing the breadth of possibilities an integrated creative system can engender. With more than 25 years in creative leadership roles at major advertising agencies, Sims joined Deloitte Digital in 2021 to build and connect the cross-channel teams managing all aspects of the customer journey for clients - from awareness and consideration to trial and repeat - infusing creativity throughout every brand touchpoint. Under Sims’ leadership, the company plans to significantly increase consumer awareness and trial while pulling well ahead of other plant-based brands into a category of its own. by Adweek, one of the Most Creative Women in Advertising by Business Insider, and one of the Top Marketing Leaders and Innovators by iMedia, Sims is joining Impossible Foods to build out robust marketing and creative functions as the company continues to grow faster than any other plant-based meat brand in the U.S. Named one of the Top 10 CCO’s in the U.S. Chief Creative Officer of Deloitte Digital. 1, 2023 from Deloitte Digital, where she built a modern, multidisciplinary demand marketing engine in her role as U.S. Sims will officially join the food and climate company on Jan. – California-based Impossible Foods announced that award-winning creative and marketing veteran Leslie Sims will be its new Chief Marketing and Creative Officer in a newly created leadership role.
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